A technical range, made navigable.
ISG AANDRIJFTECHNIEK
B2B E-COMMERCE / DIGITAL PRODUCT SYSTEM
B2B WEBSHOP
Design, product data and content brought together in one B2B webshop.
Technical data becomes a usable product page.
Kettingwiel Simplex 06B-1 Z=12
Simplex
Omschrijving
Kettingwiel Simplex 06B-1 met 12 tanden, uitgevoerd in C45. Voorgeboord op 8,00 mm en geschikt voor een maximale boring van 19,2 mm.
Attributen
From data to interface
Large Excel datasets were structured and prepared for the ERP workflow that feeds Magento. Attributes, naming and technical values had to work as data first and as readable product information second.
AI-assisted preparation
AI was used to process, enrich and organise technical information at scale. My role focused on preparing the data, shaping attribute structures and translating that information into usable webshop presentation.
One visual language across the catalogue.
AI-assisted imagery
Product visuals were created and refined with AI-assisted workflows so different product families could share a consistent angle, material treatment, lighting and overall presentation.
Built for scale
The goal was not a single polished hero image. It was a repeatable visual system that could work across a large catalogue and still connect each image to the correct Magento article.
Finding the right product should feel simple.
Product discovery
The catalogue contains many technical product families, so navigation and search are part of the product experience. Customers can move from a broad category toward the exact specification they need.
Designed around real selection
Categories, technical filters and search terms are structured around the way customers actually look for components: by product type, article number, dimensions and other technical properties.